Stephen K. Koernig
Ph.D. University of Illinois, Chicago, IL, Marketing, 2000
M.B.A. DePaul University, Chicago, IL, Marketing, 1994
B.S. University of Illinois, Urbana, IL, Physiology, 1989
Assistant Professor, DePaul University (2003 - Now).
Visiting Assistant Professor, DePaul University (2002 - 2003).
Associate Professor, California State University, Fullerton (2000 - 2002).
Lecturer, California State University, Fullerton (1999 - 2000).
Lecturer, University of Illinois at Chicago (1994 - 1999).
Zimmer, R., Koernig, S., Greene, S. (2004). Teaching of the International Component in the Introductory Marketing Course: A Replication Study. Journal of Teaching In International Business, 16 (1), 25-49.
Koernig, S. (2003). E-scapes: The Electronic Physical Environment and Service Tangibility. Psychology & Marketing, 20 (2), 151-167.
Koernig, S., Page, A. (2002). What If Your Dentist Looked Like Tom Cruise? Applying the Match-up Hypothesis to a Service Encounter. Psychology & Marketing, 19 (1), 91-110.
Bredin, R., Granitz, N., Koernig, S. (2001). Towards an Understanding of Gender Differences in the Use of E-Commerce: An Expansion of the Technology Acceptance Model. Quarterly Journal of Electronic Commerce, 2 (3), 263-278.
Claims Adjuster, Kemper Insurance (1989 - 1993).
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Associate Professor |
| Department of Marketing | |
| 1 E. Jackson Blvd. DePaul Center 7510 Chicago, IL 60604 |
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| (312) 362-5282 | |
| skoernig@depaul.edu |
Academic Degrees
Ph.D. University of Illinois, Chicago, IL, Marketing, 2000
M.B.A. DePaul University, Chicago, IL, Marketing, 1994
B.S. University of Illinois, Urbana, IL, Physiology, 1989
Academic Experience
Assistant Professor, DePaul University (2003 - Now).
Visiting Assistant Professor, DePaul University (2002 - 2003).
Associate Professor, California State University, Fullerton (2000 - 2002).
Lecturer, California State University, Fullerton (1999 - 2000).
Lecturer, University of Illinois at Chicago (1994 - 1999).
Professional Interests
Research: Social media marketing, gay market, services marketing, advertising of services, physical attractivenessTeaching: Strategic tools for marketers, Social media marketing, consumer behavior, services marketing, principles of marketingSelected Publications
Article
Koernig, S., Granitz, N. (2006). Progressive Yet Traditional: The Portrayal of Women Compared to Men in E-Commerce Magazine Advertisements. Journal of Advertising.Zimmer, R., Koernig, S., Greene, S. (2004). Teaching of the International Component in the Introductory Marketing Course: A Replication Study. Journal of Teaching In International Business, 16 (1), 25-49.
Koernig, S. (2003). E-scapes: The Electronic Physical Environment and Service Tangibility. Psychology & Marketing, 20 (2), 151-167.
Koernig, S., Page, A. (2002). What If Your Dentist Looked Like Tom Cruise? Applying the Match-up Hypothesis to a Service Encounter. Psychology & Marketing, 19 (1), 91-110.
Bredin, R., Granitz, N., Koernig, S. (2001). Towards an Understanding of Gender Differences in the Use of E-Commerce: An Expansion of the Technology Acceptance Model. Quarterly Journal of Electronic Commerce, 2 (3), 263-278.
Non-Academic Experience
Membership and Benefits Coordinator, University of Illinois Alumni Association (1994 - 1999).Claims Adjuster, Kemper Insurance (1989 - 1993).
Selected Professional and Community Service
Reviewer: Ad Hoc Review of Article or Manuscript
2007-2009: Journal of Marketing Education