Roger J. Baran
Academic Degrees
Ph.D. University of Chicago, Chicago, IL, Marketing and Behavioral Sciences, 1980
M.B.A. University of Chicago, Chicago, IL, Marketing, 1970
B.Com. Hons University of Notre Dame, South Bend, IN, Marketing, 1967
Academic Experience
Associate Professor (most recent), DePaul University (1975 - Now).
Professional Interests
Research: Customer Relationship Management, Husband and Wife Decision Making; Healthcare marketing; International business, culture and ethics; Management Education Teaching: Marketing Management and Strategy; Customer Relationship Management; Marketing Research; Marketing of Services; International Marketing
Selected Publications
Article
Baran, R. (2004). Joint Venture and In-House Modes of Entry for Business Programs in Foreign Markets: Case Studies in Hong Kong and Bahrain. Asian Forum of Business Education,10.
Baran, R., Izbal, Z. (2003). Understanding Consumer Choices and Preferences in Transaction-Based e-Services. Journal of Service Research, 6 (1), 51-65.
Baran, R. (1999). Models for Successful Development of Training and Instructional Programs. Management Education for Countries in Transition.
Verma, R., Iqbal, Z., Baran, R. (2002). From Bricks to Clicks: Profitably Converting offline Consumers into Online Ones by Understanding Their Preferences. American Marketing Association, 16 (), 243-244.
Baran, R. (1999). American offshore Management Training: An In-Depth Look at DePaul University's In-House MBA Program with the International Bank of Asia. Asian Forum on Business Education.
Book or Chapter in Book
Baran, R., Galka, R., Strunk, D. (2007). Principles of Customer Relationship Management. Mason, Ohio: Thomson/South-West. Pages: 550.
Baran, R., Galka, R., Strunk, D. (2003). Innovative Ansatze einer marktorientierten Unternehmensfuhrung. Stuttgart: W. Kohlhammer GmbH. Chapter: Customer Relationship Management. Pages: 134-137.
Baran, R. (1999). Management Education for Countries in Transition. London: Macmillan. Chapter: Models for Successful Development of Training and Instructional Programs. Pages: 199-211.
Selected Consulting
2006: Research Design to assist institue in offering eye services to greater, Illinois Eye Institute
2006: Focus groups, survey development and data analysis from 6 Middle East , Bahrain Institute of Banking and Finance
2005: Investigating the feasibility of conducting a qualitative and quantita, Bahrain Housing Bank
2005: Conducting a satisfaction, image and branding study for the BIBF--the , Bahrain Institute of Banking and Finance
2004: Consulting, Roger J. Baran & Associates
Selected Professional and Community Service
Academic Conference: Moderator / Facilitator
2005: Asian Forum of Business Education, Planning committee for 2005 conference held in Thailand.
Advisor to a Professional Organization
2005: Asian Forum of Business Education, Advisor to AFBE regarding how to become an accreditation agency for English language MBA programs in Asia.
Board of Directors
2005: Asian Forum of Business Education, As a board member I was involved in planning the 2006 conference to be held in Hanoie, Vietnam, reviewing papers submitted as a referee, and serving as a track chairman.
Other Professional Service Activities
2005: Asian Forum of Buisness Education, Conducted a feasibility study for establishing a Journal of AFBE during 2006.
2004: Asian Forum of Business Education, Elected Vice-President of AFBE in Shanghai, China, May 2004
Chair of a Committee
2005: Sons of Norway, Involved in organizing group for cultural interaction with the community including annual parade, cultural booth at Racine Holdiday Pageant, and Norwegian language courses.
2004: Sons of Norway, One of the largest chapters in Midwest.