Robert J. Galka
 |
Executive-in-Residence |
| Department of Marketing |
1 E. Jackson Blvd.
DePaul Center 7526
Chicago, IL 60604 |
| (312) 362-7229 |
| rgalka@depaul.edu |
Academic Degrees
M.B.A. Northwestern University (Kellogg), Evanston, IL, Business Administration, 1994
B.S. DePaul University, Chicago, IL, Marketing, 1977
Academic Experience
Executive in Residence (most recent), DePaul University (1996 - Now).
Professional Interests
Research: Customer Relationship ManagementTeaching: Marketing Principles, strategy, CRM Principles, data Analysis, Campaign Management, Data Mining, Measurement
Selected Publications
Book or Chapter in Book
Baran, R., Galka, R., Strunk, D. (2007). Principles of CRM. 5191 Natorp BLVD, Mason, Ohio 45040: Thomson South-Western. Pages: 500.
Galka, R., Baran, R., Strunk, D. (2003). Innovative Ansatze einer marktorientierten Unternehmensfuhrung. : Kohlammer. Chapter: Chapter 12: Innovative Ansatze einer marktorientierten Unernehmensfuhrung.
Galka, R. (2006). Instructor's Resource Manual for A Framework for Marketing Management 3rd edition Philip Kotler. Upper Saddle River, New Jersey, 07458: Prentice-Hall, Inc. Pages: 240+.
Non-Academic Experience
Business Unit Manager, Acxiom (1992 - 2002).
Selected Consulting
2007: Seminar on Marketing Strategey to Executives and owners of Ukrainian P, Heartland International
2007: Participate as advisor to Mayor of Osaka on Osaka revitalization proje, City of Osaka Japan
2006: Various organizations competed for best practices in efforts utilizing, Unica Corporation
2006: CRM and marketing consulting to several organizations. , Confidential
2005: Several seminars to visiting business professionals from Eastern Euro, HeartLand International
2005: CRM Consulting with several organizations, average of 8-12 hours per w, Confidential
2005: Academic Advising, DePaul Premier Program
Selected Professional and Community Service
Other Professional Service Activities
2002: Prior occupation, Multiple presentations in prior occupation, (General Manager) which ended with my full time appointment at DePaul in July, 2002