Richard Rocco

	Assistant Professor
	Department of Marketing
	1 E. Jackson Blvd. DePaul Center 7518 Chicago, IL 60604
	(312) 362-8655
	rrocco1@depaul.edu

Academic Degrees

A.B.D. University of Memphis, Memphis, TN USA, Marketing, 2008
M.B.A. University of Memphis, Memphis, TN USA, Marketing, 1994
B.A. Rhodes College, Memphis, TN USA, Marketing, 1989

Academic Experience

Instructor, DePaul University (2008 - Now).
Adjunct professor, University of Memphis (2005 - 2008).

Professional Interests

Research: CRM/Sales Technology, Sales Performance, Relationship Marketing, Health Care, Consumer BehaviorTeaching: Marketing Strategy, Principles of Marketing, Health Care Marketing, Sports Sales and Marketing, CRM/Sales Technology

Selected Publications

Article

Bush, A., Bush, V., Orr, L., Rocco, R. (2007). Sales Technology: Help or Hindrance to ehtical behaviors and productivity?. Journal of Business Research.
Clark, P., Rocco, R., Bush, A. (2007). Sales Force Automation Systems and Sales Force Productivity: Critical Issues and Research Agenda. Journal of Relationship Marketing.
Bush, A., Moore, J., Rocco, R. (2005). Understanding Sales force Automation Outcomes: A Managerial Perspective. Industrial Marketing Management.

Book or Chapter in Book

Rocco, R., Bush, A. (2007). Marketing in the 21st Century - Company and Customer Relations. : Praeger Publishers. Chapter: Understanding Emerging Sales Technologies.

Non-Academic Experience

Director of Marketing and Other Marketing Positions, Smith & Nephew, Inc. (1989 - 2006).