Nina C. Diamond
Ph.D. Adelphi University, Garden City, NY, Human Behavior Research, 1977
M.A. Adelphi University, Garden City, NY, Human Behavior Research, 1973
B.S. C.U.N.Y. - The City College, New York, NY, Psychology, 1970
Associate Professor of Marketing, DePaul University/Kellstadt Graduate School of Business (2009 - Now).
Assistant Professor of Marketing, DePaul University/Kellstadt Graduate School of Business (2002 - 2008).
Executive in Residence, DePaul University/Kellstadt Graduate School of Business (1997 - 2001).
Assistant Professor of Psychology, Central Michigan University (1977 - 1980).
Diamond, N., Sherry Jr., J., Muniz Jr., A., McGrath, M., Kozinets, R. (2009). American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research. Journal of Marketing, 73 (3), 118-134.
Borghini, S., Diamond, N., Kozinets, R., McGrath, M., Muniz, A. (2009). Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place. Journal of Retailing.
Diamond, N., Koernig, S., Iqbal, Z. (2008). Uniting Active and Deep Learning To Teach Problem Solving Skills: Strategic Tools and the Learning Spiral. Journal of Marketing Education, 30 (2), 116-129.
Diamond, N., Murray, M. (2007). Managing Ethical Concerns in Marketing Courses. Academic Leader, 23 (9), 4-6.
Chatterjee, S., Diamond, N. (2009). The IMC Handbook: Readings and Cases in Integrated Marketing Communications. Evanston, IL: Racom Communications. Chapter: Yesmail. Pages: 466-487.
Chatterjee, S., Diamond, N. (2005). Readings and Cases in Integrated Marketing Communications. Evanston: Racom Communications. Chapter: Yesmail.
Diamond, N. (1982). Handbook of Developmental Psychology. : . Chapter: Cognitive Theory. Pages: 3-22.
V.P. Organizational Development, V.P. Marketing, Group Brand Manager, Brand Manager, The Dow Chemical Company (DowBrands) (1985 - 1993).
Product Manager, American Home Products (1984 - 1985).
Brand Assistant, Assistant Brand Manager, The Pillsbury Company (1981 - 1984).
2007: Conjoint Analysis to assess consumer preferences for new product, Radio Flyer
2006: PayPal customer segmentation study , eBay/PayPal
2006-2007: Conduct attitude and usage study, marketing consulting, Cherry Marketing Institute
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Associate Professor |
| Department of Marketing | |
| 1 E. Jackson Blvd. DePaul Center 7511 Chicago, IL 60604 |
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| (312) 362-5472 | |
| ndiamond@depaul.edu |
Academic Degrees
Ph.D. Adelphi University, Garden City, NY, Human Behavior Research, 1977
M.A. Adelphi University, Garden City, NY, Human Behavior Research, 1973
B.S. C.U.N.Y. - The City College, New York, NY, Psychology, 1970
Academic Experience
Associate Professor of Marketing, DePaul University/Kellstadt Graduate School of Business (2009 - Now).
Assistant Professor of Marketing, DePaul University/Kellstadt Graduate School of Business (2002 - 2008).
Executive in Residence, DePaul University/Kellstadt Graduate School of Business (1997 - 2001).
Assistant Professor of Psychology, Central Michigan University (1977 - 1980).
Selected Publications
Article
Diamond, N., Iqbal, Z. (2000). The Ghosts of Projects past: Exploring the transfer of New Product Development Knowledge Between Projects. AMA Winter Educators' Conference.Diamond, N., Sherry Jr., J., Muniz Jr., A., McGrath, M., Kozinets, R. (2009). American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research. Journal of Marketing, 73 (3), 118-134.
Borghini, S., Diamond, N., Kozinets, R., McGrath, M., Muniz, A. (2009). Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place. Journal of Retailing.
Diamond, N., Koernig, S., Iqbal, Z. (2008). Uniting Active and Deep Learning To Teach Problem Solving Skills: Strategic Tools and the Learning Spiral. Journal of Marketing Education, 30 (2), 116-129.
Diamond, N., Murray, M. (2007). Managing Ethical Concerns in Marketing Courses. Academic Leader, 23 (9), 4-6.
Book or Chapter in Book
Sherry, Jr., J., Borghini, S., McGrath, M., Muniz, A., Diamond, n. (2008). Explorations in Consumer Culture Theory. UK and New York, NY: Routledge. Chapter: Allomother as Image and Essence: Animating the American Girl Brand. Pages: 137-149.Chatterjee, S., Diamond, N. (2009). The IMC Handbook: Readings and Cases in Integrated Marketing Communications. Evanston, IL: Racom Communications. Chapter: Yesmail. Pages: 466-487.
Chatterjee, S., Diamond, N. (2005). Readings and Cases in Integrated Marketing Communications. Evanston: Racom Communications. Chapter: Yesmail.
Diamond, N. (1982). Handbook of Developmental Psychology. : . Chapter: Cognitive Theory. Pages: 3-22.
Non-Academic Experience
General Manager, Kitchenaid; V.P. Strategic Assessment & Support, Whirlpool Corporation (1994 - 1997).V.P. Organizational Development, V.P. Marketing, Group Brand Manager, Brand Manager, The Dow Chemical Company (DowBrands) (1985 - 1993).
Product Manager, American Home Products (1984 - 1985).
Brand Assistant, Assistant Brand Manager, The Pillsbury Company (1981 - 1984).
Selected Consulting
2008: Conduct attitude and usage tracking study, marketing consulting, Cherry Marketing Institute2007: Conjoint Analysis to assess consumer preferences for new product, Radio Flyer
2006: PayPal customer segmentation study , eBay/PayPal
2006-2007: Conduct attitude and usage study, marketing consulting, Cherry Marketing Institute
Selected Professional and Community Service
Presentation: Local/Regional Practitioner Meeting
2002: University of Wisconsin-Madison School of Business, "Qualitative Research and Consumer Culture" A.C. Nielsen Seminar in Marketing Research, University of Wisconsin-Madison School of BusinessMember of a Committee
2004: Centers for Disease Control (CDC) panel, Served on CDC Panel on Children and Obesity in Washington DCOther Community Service Activities
2003: Behrhorst Foundation for Health and Community Development , Continued involvement