Melissa Markley

	Assistant Professor
	Department of Marketing
	1 E. Jackson Blvd. DePaul Center, Suite 7510 Chicago, IL 60604
	(312) 362-6783
	mmarkley@cba.ua.edu

Academic Degrees

Ph.D. University of Alabama, Tuscaloosa, AL USA, Marketing, 2008
M.B.A. Bradley University, Peoria, IL USA, Marketing, 2000
M.A. Western Illinois University, Macomb, IL USA, Cognitive Psychology, 1998
B.S. The George Washington University, Washington, D.C. USA, Psychology, 1995

Academic Experience

Adjunct Instructor, University of Alabama (2007 - 2008).

Professional Interests

Research: Consumer behavior, consumer risk taking, customer participation, qualitative research methods, green marketing and/or sustainability in organizations.Teaching: Marketing research, consumer behavior, study-abroad, international marketing, personal selling and principles of marketing.

Selected Publications

Article

Funches, V., Markley, M., Davis, L. (2008). Reprisal Retribution and Requital: An Investigation of Customer Retaliation. Journal of Business Research.
Deitz, G., Myers, S., Markley, M. (2007). Drivers of Perceived Sponsor-Event Fit: The Influence of Context and Individual Differences upon Sponsorship Information Processing. Journal of Current Issues and Research In Advertising.
Markley, M., Davis, L. (2007). Exploring Future Competitive Advantage through Sustainable Supply Chains. International Journal of Physical Distribution & Logistics Management, 37 (9), 763-774.

Non-Academic Experience

Senior Market Research Analyst, The Martec Group (2002 - 2003).
Budget Analyst, Caterpillar, Inc. Technical Services Division (1998 - 2000).
Addiction Recovery Counselor, The Illinois Institute for Addiction Recovery at Proctor Hospital (1995 - 1998).