Jaime Noriega
Ph.D. University of Houston, Houston, TX, Marketing, 2006
M.B.A. University of Houston, Houston, TX, Marketing, 1987
B.S. University of Houston, Houston, TX, Marketing, 1983
Assistant Professor (most recent), DePaul University (2006 - Now).
Torres, I., Gelb, B., Noriega, J. (2003). Warning and Informing the Domestic International Market. Journal of Public Policy & Marketing, 22 (2), 216-222.
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Assistant Professor |
| Department of Marketing | |
| 1 E. Jackson Blvd. DePaul Center 7503 Chicago, IL 60604 |
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| (312) 362-7242 | |
| jnoriega@depaul.edu |
Academic Degrees
Ph.D. University of Houston, Houston, TX, Marketing, 2006
M.B.A. University of Houston, Houston, TX, Marketing, 1987
B.S. University of Houston, Houston, TX, Marketing, 1983
Academic Experience
Assistant Professor (most recent), DePaul University (2006 - Now).
Professional Interests
Research: Cross Cultural Communications; Bilingual information processing; Memory and memory distortionsTeaching: Consumer Behavior, International Marketing, Research Methods, AdvertisingSelected Publications
Article
Noriega, J., Blair, E. (2008). Advertising to Bilinguals: Does the Language of Advertising.... Journal of Marketing, 72 (5), 69-83.Torres, I., Gelb, B., Noriega, J. (2003). Warning and Informing the Domestic International Market. Journal of Public Policy & Marketing, 22 (2), 216-222.