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Daniel Strunk
Executive In Residence and Managing Director Center for Sales Leadership
Department of Marketing
1 E. Jackson Blvd.
DePaul Center 7513
Chicago, IL 60604
(312) 362-7250
dstrunk@depaul.edu

Academic Degrees


M.B.A. Boston University, Boston, MA, Marketing, 1975
B.S.B.A. Boston College, Chestnut Hill, MA, Marketing, 1973

Academic Experience


Executive in Residence (most recent), DePaul University (1997 - Now).

Professional Interests

Research: CRM, Category Management, Segmentation and Targeting InvestigationTeaching: Sales, CRM and Category Management Courses

Selected Publications

Book or Chapter in Book

Baran, R., Galka, R., Strunk, D. (2007). Principles of CRM. Cincinnati, Ohio: Thompson Southwestern.
Strunk, D. (2007). Principles Of CRM . Cincinnati , OH: Thomson Southwestern. Chapter: A&W Computing - A Sales Application for CRM.
Strunk, D., Baran, R., Galka, R. (2004). Innovative Ansatze einer marktorientierten Unternehmensfuhrrung. Germany : Kohlhammer. Chapter: Chapetr 12 Customer Relationship Mangement.
Strunk, D., Baran, R., Galka, R. (2003). Innovative Marketing. : Kohlhammer.

Non-Academic Experience

CRM Training and Salesforce.com Site Development, Bittersweet Consulting LLC (2007 - Now).

Selected Consulting

2007: In this project my company conducted a consumer segmentation study an, Let Us Entertain You Restauarnts
2006: Completed a 6 month reserach assignment to develop new inside sales se, The 3M Company
2005: Consulting on intergenerational communication in the sales force. This, Glaxo Smith Klein
2005: Consulting assignment involved helping to postion this group in the ma, ARC Health
2005: Assisted in the development of several accounts for the new business d, Spectra Marketing

Selected Professional and Community Service

Academic Conference: Discussant

2006: Leveraging Sales Performance: 3rd Annual Sales Leadership Symposium , I presented on the topic of CRM and data leveraging
2005: Marketing Executives Networking Group, Business Organization Lectures - During 2005 I spoke to to the membership of this group on three separate occassions. The first lecture discussed the state of sales automation and selling technology in the U.S.A.; the second speech discussed the US Census

Presentation: Local/Regional Practitioner Meeting

2005: University Of Chicago Sales Executive Council, I lectured on CRM and information leveraging in today's sales environment to the University of Chicago Sales Exceutive Council. This lecture provided attendees perspective on how CRM can improve the quality of their sales careers
2004: Marketing Executives Networking Group, Business Organization Lectures - During 2004 I spoke to to the membership of this group on two separate occassions. The first lecture discussed the state of sales automation and selling technology in the U.S.A.; the second speech discussed the US Census a

Other Community Service Activities

2007: St. Pauls Parish Gurnee, Involved in parish fund raising work
2004: Church Volunteer Work , Assisted in three fund raising drives for St Paul's Parish in Gurnee, IL
2003: Holy Family Religious Education
2002: Rolling Meadows Campus Recruiting

Speech / Presentation at a Community Meeting

2007: St. Mary's Lake Forest , I will present to teachers and parents of St Mary's parish a frame work for intergenerational communication. I will help teachers and parents communicate more clearly.