Bruce I. Newman
Ph.D. University of Illinois, Urbana, IL, Marketing, 1981
M.B.A. University of Illinois, Urbana, IL, Marketing, 1978
B.S. University of Illinois, Urbana, IL, Business Administration, 1975
Full Professor (most recent), DePaul University (1986 - Now).
William Evans Visiting Scholar, University of Otaga (2006 - 2006).
Honorary Appointment as a Visiting Scholar, Department of Political Science at Stanford University (2003 - 2003).
Honorary Appointment as a Visiting Scholar, Institute of Government at University of California, Berkeley (2001 - 2002).
Newman, B. (2004). Schwartzenneger's Political Marketing. Werbeforschung & Praxis: Austrian Journal of Advertising,36-37.
Newman, B. (2002). Behavior, Intention and Attitudes in the 2000 U.S. Presidential Election. Psychology & Marketing, 19 (12), 1047-1066.
Newman, B. (2001). Image-manufacturing in the USA: Recent U.S. Presidential Elections and Beyond. European Journal of Marketing, 35 (9/10), 966-970.
Newman, B. (2001). An Assessment of the 2000 U.S. Presidential Election: A Set of Political Marketing Guidelines. Journal of Public Affairs, 1 (3), 210-216.
Newman, B. (2008). . : Greek Publishing Co.. Chapter: Overview of Political Marketing and Lobbying. Pages: 153-166.
Davies, P., Newman, B. (2006). Winning Elections with Political Marketing. New York: The Haworth Press.
Newman, B. (2006). Handbook of Public Affairs. United Kingdom: Sage Publications. Chapter: Political Marketing and Public Affairs. Pages: 379-393.
Newman, B., Perloff, R. (2005). Handbook of Political Communication Research. California: Sage Publications. Chapter: Political Marketing Approaches to Political Communication. Pages: 15-31.
Newman, B. (2004). L'Apparenza E L'Appartenenza. : Rubbettino Press. Chapter: Political Marketing in the United States. Pages: 139-182.
Advisor to the White House, Political Advising (1995 - 1996).
2004-2005: Consulting, Business organizations
2004: Journal of Political Marketing, Volume 3/Numbers 1,2,3,4
2004: The British Library, March 15, 2004, Address given at the British Library in London on the subject of Political Marketing at an international conference on the role of political Marketing in the U.S. and U.K.
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Professor |
| Department of Marketing | |
| 1 E. Jackson Blvd. DePaul Center 7522 Chicago, IL 60604 |
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| (312) 362-5186 | |
| bnewman@depaul.edu |
Academic Degrees
Ph.D. University of Illinois, Urbana, IL, Marketing, 1981
M.B.A. University of Illinois, Urbana, IL, Marketing, 1978
B.S. University of Illinois, Urbana, IL, Business Administration, 1975
Academic Experience
Full Professor (most recent), DePaul University (1986 - Now).
William Evans Visiting Scholar, University of Otaga (2006 - 2006).
Honorary Appointment as a Visiting Scholar, Department of Political Science at Stanford University (2003 - 2003).
Honorary Appointment as a Visiting Scholar, Institute of Government at University of California, Berkeley (2001 - 2002).
Professional Interests
Research: Political Marketing;Customer Behavior;Voter Behavior;Public Affairs and LobbyingTeaching: Consumer Behavior; Marketing Management and PrinciplesSelected Publications
Article
Falkowski, A., Cwalina, W., Newman, B. (2004). Models of Voter Behavior in Traditional and Evolving Democracies. Journal of Political Marketing, 3 (2), 7-30.Newman, B. (2004). Schwartzenneger's Political Marketing. Werbeforschung & Praxis: Austrian Journal of Advertising,36-37.
Newman, B. (2002). Behavior, Intention and Attitudes in the 2000 U.S. Presidential Election. Psychology & Marketing, 19 (12), 1047-1066.
Newman, B. (2001). Image-manufacturing in the USA: Recent U.S. Presidential Elections and Beyond. European Journal of Marketing, 35 (9/10), 966-970.
Newman, B. (2001). An Assessment of the 2000 U.S. Presidential Election: A Set of Political Marketing Guidelines. Journal of Public Affairs, 1 (3), 210-216.
Book or Chapter in Book
Cwalina, W., Falkowski, A., Newman, B. (2007). A Cross-Cultural Theory of Voter Behavior. New York/London: Taylor & Francis.Newman, B. (2008).
Davies, P., Newman, B. (2006). Winning Elections with Political Marketing. New York: The Haworth Press.
Newman, B. (2006). Handbook of Public Affairs. United Kingdom: Sage Publications. Chapter: Political Marketing and Public Affairs. Pages: 379-393.
Newman, B., Perloff, R. (2005). Handbook of Political Communication Research. California: Sage Publications. Chapter: Political Marketing Approaches to Political Communication. Pages: 15-31.
Newman, B. (2004). L'Apparenza E L'Appartenenza. : Rubbettino Press. Chapter: Political Marketing in the United States. Pages: 139-182.
Non-Academic Experience
Principal, Newman & Associates LLC (1997 - Now).Advisor to the White House, Political Advising (1995 - 1996).
Selected Consulting
2007: Daily activity, Newman & Associates LLC2004-2005: Consulting, Business organizations
Selected Professional and Community Service
Editor: Refereed Journal Chief Editor
2005: Journal of Political Marketing, Volume 4/Numbers 1,2,3,42004: Journal of Political Marketing, Volume 3/Numbers 1,2,3,4
Editorial Review Board Member of Refereed Journal
2004: Psychology & Marketing, Editorial Board Member/ReviewerPresentation: Local/Regional Practitioner Meeting
2004: The University of Vienna, March 18, 2004, A public lecture given at the university on the role of political marketing in the successful election of Arnold Schwarzenegar2004: The British Library, March 15, 2004, Address given at the British Library in London on the subject of Political Marketing at an international conference on the role of political Marketing in the U.S. and U.K.
Other Community Service Activities
2003: Appearances on Radio, 1. WBEZ- February 18, 2003