Albert M. Muniz

	Associate Professor
	Department of Marketing
	1 E. Jackson Blvd. DePaul Center 7509 Chicago, IL 60604
	(312) 362-5034
	amuniz@depaul.edu

Academic Degrees

Ph.D. University of Illinois, Urbana-Champaign, IL., Business Administration, 1998
M.S. University of Illinois, Urbana-Champaign, Advertising, 1992
B.S. University of Illinois, Urbana-Champaign, Advertising, 1991

Academic Experience

Associate Professor (most recent), DePaul University (1999 - Now).
Lecturer in Marketing, University of California (1997 - 1999).
Instructor, University of Illinois (1992 - 1996).

Professional Interests

Research: Sociological aspects of consumptionTeaching: consumer culture, branding, internet marketing, qualitative research methods

Selected Publications

Article

Muniz, A., O'Guinn, T. (2001). Brand Community. Journal of Consumer Research, 27 (), 412-432.
Muniz, A., Schau, H. (2005). Religiosity in the Abandoned Apple Newton Brand Community. Journal of Consumer Research, 31 (), .
Schau, H., Muniz, A. (2006). A Tale of Tales: Narratives of the Apple Newton Brand Community. Journal of Strategic Marketing, 14 (1 & 2), .
Muniz, A., Billingsley , W., Brill, T. (2002). The GoReader: Developing Strategy for an Innovative Education Technology. Journal of Interactive Marketing, 16 (1), 67-88.

Selected Consulting

2005: Professional development seminar on brand communities, Lego America
2005: Presentation on internet marketing and brand communities, Society of Marketing Executives, Puerto Rico

Selected Professional and Community Service

Editorial Review Board Member of Refereed Journal

2006: Journal of Consumer Research

Other Professional Service Activities

2005: Association for Consumer Research, Program committee for 2005 annual conference

Reviewer: Ad Hoc Review of Article or Manuscript

2006: Journal of Marketing
2006: Journal of Marketing Research
2006: Journal of Advertising

Other Community Service Activities

2004: Historic Printer's Row Neighbors, Member